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6 steps towards an effective recruitment marketing strategy

For decades, marketing experts have been brushing up on their prospect attraction and persuasion skills to convert them into clients – and loyal ones at that. In the wake of the current labour shortage, the competitive talent acquisition sector is encouraging recruiters to draw inspiration from marketing to stay in the game. This is how “recruiting marketing” was born. 6 steps are all it takes to become a recruitment marketing expert – let’s get down to business!