Multi-channel communication is a frequently used term in the marketing, communications and sales worlds. The concept is to implement a strategy for attracting target audiences that uses different communication channels at the same time, with tailored messages for each channel.
Communicating in a relevant and targeted way is no longer the exclusive concern of communications and marketing teams. Today, HR & recruitment teams can also implement a strategy like this to increase relevance and effectiveness. And it can be done much more easily than they might think.
The benefits of multi-channel communication in the world of recruitment
Did you know that 72% of companies broadcast their messages via 7 different communication channels*? It's not for nothing!
Each communication channel addresses a specific part of the global talent target. For instance, if 40% of the perfect potential candidates for your company are registered on LinkedIn, then 60% of them are not. This means you need to reach them in a different way, or even in several different ways. Also, some talent may be receiving your messages on different channels, reflecting a strong and consistent positioning of your employer brand.
*McKinsey
This guide includes:
Candidates are changing: adjust your strategy to their specific needs now and in the future
Discover a few key figures to help you better understand the habits of your potential candidates and identify how a multi-channel strategy can support personalized recruitment, one of the keys to getting more quality applications.
CRM + ATS: the perfect duo for effective multi-channel communication
ATS is a particularly effective tool for managing job offers and applications, while CRM (Candidate Relationship Management tool) helps you generate applications simply by giving visibility to job offers and encouraging the top talent in your talent pools to apply. In the end, it's thanks to CRM that you can fill your ATS!
Tips: how to make every communication channel a success
Discover the best practices for creating effective multi-channel communication campaigns. Learn how to better use email, SMS, WhatsApp and social media.