Employee Advocacy | CleverConnect

This is what makes CleverConnect Employee Advocacy so special:

Easily create and spread sharable content with matching jobs

Re-purpose existing content within seconds - all you need to do is copy and paste the URL
Add matching jobs to merge branding with recruitment and reach passive candidates
Share your story as push notification to the mobile employee app for more visibility

Keep your employees engaged

Make each share count to secure the longterm success of your employee advocacy programme
Implement playful mechanics like points, badges or leaderboards
Create your tailored rewards scheme that matches your company culture and budget

Leverage your referral tool for internal purposes

Set your stories to “internal only” to prevent employees from sharing content that is not intended for external audiences
Benefit from an established tool as additional internal communications channel, including a mobile employee app, newsletters and push notifications
Use internal stories or employee campaigns to promote your referral programme and foster engagement

Monitor success of your branding activities

Keep track of shares and clicks on your employer branding content
See referrals or even applications generated through your shared content with integrated job adds
Save budget on traffic acquisition with free visibility generated via your employees’ networks

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More about Employee Referrals

Don’t just take our word for it

CleverConnect is our partner for Employee Referrals and it is our second hiring source behind Indeed with 30% of our global applications coming via employee referrals and their platform. I would highly recommend it as a great tool for businesses with limited budget that want to do more with less. The ROI is off the charts compared to other suppliers.

Gavin Foley

Group Recruitment Marketing Specialist

CleverConnect’s software supports our recruiting and communication processes very well. There is a very professional and friendly relationship between our key account manager and us. In addition, the helpdesk supports us very quickly and smart when needed.

Steffi Vielmuth

Employer Branding Expert

Frequently asked questions (FAQ)

Here are some of the most common questions about Employee Advocacy:

Definition: Employee Advocacy is the active promotion of a company by its employees on their personal social platforms. In ambassador programs, employees are specifically selected and equipped to represent the company’s values, culture, and messages externally.

Content: Shared content can range from company news, blog posts, and events to career opportunities or personal stories about working at the company.

Goals: The goal of such programs is to increase the reach and credibility of corporate communications and position the company as an attractive employer and innovative market player.

What are the benefits of employee advocacy and ambassador programs for recruiting and employer branding?

1. Authenticity & credibility:

Trust: Employees are more authentic and credible than corporate communications, making a stronger impression on potential candidates.
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Insights into company culture: Personal stories provide an attractive, realistic view of the company culture.

2. Extended reach:Employees’ social networks:

Content reaches a wider audience, far beyond corporate channels.
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Virality: Positive content can go viral, increasing the visibility of the employer brand.

3. Cost-efficient recruiting:Reduced costs:

Less reliance on expensive external channels.
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‍Targeted outreach: Job postings reach the right audience, thanks to employees’ networks.
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4. Strengthening employer branding:

Brand ambassadors: Employees position the company as an attractive employer.
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Employee engagement: Fosters employee identification with the company and strengthens the corporate culture.

5. Better candidate quality:

Targeted referrals: Recommendations often lead to qualified, suitable applications.

Conclusion: Employee Advocacy and Ambassador Programs create authentic, far-reaching, and cost-efficient strategies for recruiting and employer branding, improving applicant quality and positioning the company as an attractive employer.

How does Employee Advocacy help to reach passive candidates?

Employee advocacy helps reach passive candidates by utilizing employees’ trusted networks to share authentic and relatable content about your company. Here's how it works:
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1. Broader Reach: Employees share job opportunities and company culture insights with their diverse networks, extending your visibility to those not actively following your brand.
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2. Authenticity: Personal posts from employees resonate more with passive candidates than corporate ads.
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3. Engaging Content: Advocacy tools like CleverConnect Referrals and Advocacy enable sharing of compelling content, such as success stories or team events, that attract attention.
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4. Direct Interactions: Employees' networks encourage conversations with passive candidates, creating opportunities to showcase your company.
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5. Multi-Channel Reach: Sharing across platforms ensures you engage passive candidates wherever they are active.

This approach positions your company as an attractive employer while organically expanding your talent pipeline.