6 times more visits to the Api Restauration career site since its revamp with CleverConnect!
- Sector: Foodservices
- Sales: €1.130 billion (2024)
- Employees: 11,000 in France and 1,500 abroad
- Gender equality index: 94/100
The challenge: boost Api Restauration's image & recruitment tools
Today, Api Restauration is the 4th largest player in the contract catering sector in France. As a mission-driven company, Api Restauration is committed to quality, local catering, and to meeting the environmental challenges of the 21st century. For almost 70 years, Api has been sharing its passion for creative cuisine with its teams throughout France, as well as in Luxembourg, Belgium and Germany.
“We want to focus on our regions and their culture. That's why we're keen to focus on local products on our guests' plates." This regionalization is supported by the Group's organization, made up of local branches with a large degree of decision-making autonomy in order to be actors in their territory, also impacting recruitment strategy and the need for adapted tools.
With more than 1,800 restaurants and 1,000,000 meals served every day, one of Api Restauration's major challenges is obviously to have fully-staffed teams in its different regions. Chefs, cooks, seconds de cuisine, apprentices, coordinators, chef-managers, etc. The profiles required are many, and not always easy to recruit.
To support our growth, we need to promote the advantages of collective catering to potential candidates. We also need to be able to keep a close eye on the applications we receive, to guarantee an optimal candidate career path.
CĂ©line GALLEY - Recruitment and Career Development Director
To attract more candidates, the company needed to give greater visibility to its values and commitments. An increased online presence seemed essential to capture the attention of foodservice professionals. But it was also important to create a digital space to convince these talents to apply.
That's where CleverConnect comes in.
The solution: digitalize the recruitment process for better tracking and optimized visibility
Today, digitalization provides automated actions to speed up and facilitate processes, as well as rapid access to data and results to fine-tune strategy. Of course, the HR and recruitment sectors are no exception.
Api Restauration teams understood this and chose Teamtailor, a new high-performance ATS (Applicant Tracking System).
The question then became: how do we provide quantitative and qualitative applications to this new ATS?
A career site was the obvious answer!
Career site: a useful space to communicate employer branding
Receiving lots of applications is great, but receiving quality applications is even better! We identified that a career site could enable us to get the applications we needed.
Julie DAMASO MERX - Project Manager
The career site tool provided by CleverConnect enables Api Restauration to combine several areas into a single, easily managed site:
- a homepage with multiple navigation paths according to the visitor's wishes;
- pages presenting the company and its values;
- video testimonials from Api Restauration employees;
- a space listing job offers that can be easily filtered according to visitors' various criteria;
- an interactive geographical map so that candidates can easily identify available positions in the locations that interest them;
- an option for candidates to upload their CVs to get 1-click access to the most relevant job offers based on their profile data.
By communicating its identity and promises to increase its brand awareness, and by making it quick and easy to apply for jobs, the company sets out to convince visitors to become candidates. And it works!
👉 Find out more about CleverConnect's career site solution
The results: more visits and applications on the career site for a reduced Time to hire
Launched in November 2023, Api Restauration's career site has already proved its value. The keys to its success? A clever mix of :
- employer-branded content highlighting human values, passion and commitment ;
- high-performance technology, particularly in terms of search engine visibility.
4 key figures show the benefits of Api Restauration's new career site at every stage of the recruitment process:
- Attracting potential candidates: the number of visitors to the career site has increased 6-fold! This means a 6-fold increase both in the chances of attracting talent and convincing them to apply.
- Generate interest in Api Restauration: thanks to relevant content and an intuitive design, visitors stay longer on the career site. On average, they stay 7 minutes on the career site (compared with 7 seconds on the previous site)!
- Convert visitors into effective applications: the conversion rate on the new career site is now 30%! 3 out of 10 visitors apply for at least one job offer.
- Offer a fast, fluid candidate path: thanks to optimized application management, recruitment times have been cut to just twenty days!
As a result, not only are candidates happier, but the recruitment team can also offer higher levels of satisfaction to its teams, who fill open positions more quickly. All of which means that Api Restauration's customers are happier as well.
These 4 key follow-up indicators show just how relevant the solution chosen by Api Restauration to trigger more qualified applications is.
I'm proud to have been part of this project. The career site gives candidates greater visibility and initiates the integration process for our future employees, even before they join the company.
Julie DAMASO MERX - Project Manager
👉 Interested in our career site solution? Ask for a demo
